"When I was thinking of tablet apps, I saw the Gustav project and said, 'Now, that's cool.'" "A lot of us at Microsoft were wondering if we could reimagine the touch app," Snyder says. Snyder went rummaging around Microsoft Research to see what they had in the works, and stumbled upon Project Gustav. The 23-year veteran of Microsoft's startup business team - a group of software developers given free reign to throw around crazy ideas and see what sticks - immediately realized that Windows 8 needed a showcase app for touch. Ira Snyder was sitting in the Anaheim, Calif., auditorium in September 2011 when then-Windows chief Steven Sinofsky publicly unveiled Windows 8 last September. A year later, Microsoft ( MSFT) unleashed Windows 8 - a touch-based PC operating system.
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